E-Commerce Coffepedia with Technology Acceptance Model (TAM) Testing

Coffee is one of the plantation commodities that has an important role in economic activities Indonesia. also Indonesia's export which quite as a foreign exchange earner addition to oil and gas. As producer, Indonesia occupies fourth position while consumer seventh place, coffee connoisseurs are growing rapidly at 8% for development world only 6%. With increase drinkers Indonesia, level sales powder will increase. In this study, system was designed facilitate sale using prototyping methodology Technology Acceptance Model (TAM) testing method. The purchasing can make it easier provide convenience buyers sellers Based on TAM test been carried out 79 respondents, shows results Attention Use (ATU) affects Behavioral Intention (BITU) by 4.427, Actual System Usage (ASU) 16.511, Perceived Ease (PEOU) 3.130, Usefulness (PU) 6.712, PU BITU 4.692.